B2B Influencer Marketing, It's Like Air Travel. Allow Me to Explain.


The critical ingredient to a successful B2B influencer marketing campaign is killer CONTENT.

Think blog posts and podcasts. Think tweet chats and webinars. Think filmed and live broadcast interviews. Think all of these things being produced by multiple thought leaders and rolled out across a 10-20 person influencer team simultaneously.

What successful B2B influencer marketing strategists (like TechMode 😉) do is create an integrated roadmap that weaves together a brand’s original content with third-party thought leadership-driven content…then strategically rolls it out with a megaphone to amplify exposure to hundreds of thousands of tech professionals.

There are a lot of moving parts, each element critical to achieving success. I liken it to air travel. I know, that sounds weird. But I'm not crazy, bear with me on this one.

Please, let me explain...

Your brand is the aircraft. 
You’re the innovative complex engine that tech professionals need to get from point A to point B. 

The influencers are the flight attendants. 
They build and reinforce the trust passengers have in the aircraft and its ability to go from point A to point B. They provide critical information, educate new audiences, answer questions, and point people in the right direction while ensuring everyone is comfortable.

The social media platforms are the fuel. 
The social media platforms we leverage for content marketing are the fuel, they propel everything forward at breakneck speed. 

Team TechMode are the pilots. 
We develop the strategic roadmap, plot the coordinates, and navigate the skies to ensure a smooth take-off, journey, and landing for everyone involved.

To illustrate the point, here's a nice little visual for ya...


At TechMode, we love a good metaphor 👍 But if you’d prefer a more concrete explanation, check out our  7 steps to achieving a successful B2B influencer marketing program. Please don't hesitate to contact us to chat about a B2B influencer marketing plan for your company!

Chelsea Larson-Andrews, TechMode Co-Founder

Chelsea Larson-Andrews