A social influencer is a thought leader on social media who has a large, engaged following and has established credibility in a specific industry or niche. Influencers have access to a large audience and can persuade others by virtue of their authenticity and reach.


Social influencer marketing engages influencers - or thought leaders - to build relationships on the brand’s behalf through authentic messaging and original content production and posting. This referral based approach is effective in establishing credibility in the market, creating social conversations around a brand or product, and accessing harder to reach key decision-makers in an organic way.

  • Influencer marketing derives its value from 3 core sources:
  • Social Reach: Influencers are able to reach millions of people through social channels, blogs, videos, podcasts, and more.
  • Original Content: Influencers produce original, and effective, content for brands. Consumer Trust: Influencers maintain strong relationships with their audience, who have a certain level of trust in the influencer’s opinions.

Social influencer marketing is now a $1Billion industry. According to Forbes, influencer marketing is growing faster than digital ads. Although the influencer approach is well established in the B2C space, it’s growing in popularity among B2B tech companies. It is wise for your company to stay competitive by integrating influencer marketing into your strategy.