Q: What is TechMode?

TechMode is a B2B influencer marketing agency specializing exclusively in tech brands. Founded in 2016, we help enterprise and growth-stage tech companies build credibility, reach the decision-makers and builders driving the tech industry forward. From CXOs and IT leaders to engineers and product teams, we drive results through creator partnerships, thought leadership content, and live event activations. Our clients include Microsoft, T-Mobile for Business, Ericsson, Intel, IBM and more.

Question 1

What is TechMode?

Accepted Answer

TechMode is a B2B influencer marketing agency for tech brands, built and run by tech influencers.

Over the past decade, we’ve built the most extensive network of tech creators specializing in AI, 5G, digital transformation, cybersecurity, quantum, and beyond. We know what it takes to cut through the noise and build credibility that lasts.

We work with companies of all sizes, from global enterprises like Microsoft, IBM, Intel, and T-Mobile for Business to small to medium-sized companies shaping the broader tech ecosystem, connecting them with the CXOs, engineers, and decision-makers driving the tech industry forward.

Question 2

Who contracts and pays the influencers?

Accepted Answer

We do! We handle all contracts and payment schedules, alleviating operational hurdles and headaches.

Question 3

What channels do you focus on?

Accepted Answer

In tech B2B, the buyers and builders — CXOs, IT leaders, VPs, engineers, and product teams — have their own corners of the internet, and we know exactly where they spend their time. We find decision makers typically hang out on YouTube, LinkedIn, Instagram and X, and niche podcasts and blogs. In some instances TikTok is woven into campaigns to optimize reach.

Question 4

How do you find influencers?

Accepted Answer

Over the past decade, we've developed a proven process to research, vet, and recommend the right creators for each campaign. Our network is the largest in the tech B2B space, built on long-term relationships with trusted voices, and we're constantly identifying and onboarding new talent to meet evolving client needs.

Question 5

How do you report on your campaigns?

Accepted Answer

Every campaign has its own goals, so every report is custom. We tailor reporting to highlight the metrics that matter most for each activation. Depending on the scope, reports range from one to ten pages and typically include key data points like reach, impressions, engagements, engagement rates, and video views, article views, and/or podcast listens. We also include deeper insights on audience engagement to ensure the content reached and resonated with the target audience.

Question 6

What do your campaigns cost?

Accepted Answer

No two campaigns look the same, each one is built around what you're actually trying to achieve. We typically recommend a minimum investment of $10,000-$20,000 to drive meaningful results. Ready to explore what's possible? Let's talk.

Question 7

What's the difference between B2B and B2C influencer marketing?

Accepted Answer

In B2C, influencer marketing is often about quick wins and viral reach. But in tech B2B, buying cycles can take months, even years, which means influence has to be built on credibility, relevance, and long-term relationships. The brands that do it well focus on trusted voices who can show up consistently and help guide complex decisions over time.

Question 8

Why use an agency for B2B influencer marketing?

Accepted Answer

There are a number of challenges that come with running influencer campaigns in-house, and the data backs it up. Nearly half of marketers say their biggest pain points are identifying the right influencers (48%), measuring results (47%), and managing relationships (40%). At TechMode, we become an extension of your team so you can stay focused on strategy while we handle the details. From vetting and building relationships with credible voices to managing content creation, reporting, contracts, and payments, we take the weight off your plate.

Question 9

Is B2B influencer marketing worth the investment?

Accepted Answer

In 2026, influencer marketing for B2B companies is not just a nice to have, it's becoming essential. In fact, 60% of top-performing paid media budgets in 2025 were allocated to creator-led posts, not branded ads. According to LinkedIn, 82% of B2B buyers say creator content influences their decisions, and nearly 80% engage with it monthly. 87% prefer credible content from industry influencers over traditional brand messaging, and 75% of enterprise B2B organizations plan to increase investment in influencer, expert, and analyst-relations programs in the next year.

Question 10

What is TechMode's background story?

Accepted Answer

Chelsea Larson-Andrews and Beverley Eve, TechMode co-founders, are long-time collaborators and firm believers in doing B2B differently. We met in 2014 while building the Developers Alliance, where we helped grow a global community of 30,000+ software developers and partnered with tech brands of every size. Born nearly a decade ago from a mix of field insight, creative hustle, and a few calculated risks, TechMode is our answer to a space that demands more than traditional marketing. Based in California and London, we bring a global lens and a shared obsession with making B2B influence more human, strategic, fun, and effective.

We Build What's Next in B2B Influence.

TechMode is a B2B influencer marketing agency for tech brands, because in tech trust isn't won overnight. It's built through credible voices, consistent presence, and smart strategy.

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